How New-School Marketing is Your Game Changer

Are You Old-School or New-School? What are the differences between “old-school marketing” (OSM) and “New-School Marketing” (NSM)? Here are seven comparisons to help show why you need to use New-School Marketing in your business.   1. Market Segments OSM: Segment by-products New-School Marketing: Segment by customer jobs to be done.   Customers aren’t looking for […]

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Why quick and dirty inventory management is better than no system at all- 5 STEPS TO TAME YOUR INVENTORY BEAST

Inventory is required simply because you need to have an item on hand for a customer to examine and be able to purchase immediately.  Otherwise, you can have a catalog and make to order.   It is very common for a business without good inventory management to have an average immediate availability rate of only […]

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