Are You Old-School or New-School? What are the differences between “old-school marketing” (OSM) and “New-School Marketing” (NSM)? Here are seven comparisons to help show why you need to use New-School Marketing in your business. 1. Market Segments OSM: Segment by-products New-School Marketing: Segment by customer jobs to be done. Customers aren’t looking for […]
Healer, How to Heal Yourself- A Tale of 3 Healers
A small group of us in Ubud are busy building a new startup aimed at helping small business achieve the gift of time. All our surveys and our experience tell us that owners of the small business are clear that having free time is far more valuable to them than additional money. Time to have […]
Taking Care of Business- How to Overcome Cash Shortages in Your Business
So you find your business account running out of cash? First, be kind to yourself – you are in an ocean of company that will help give you hope and laughter as you drown. Let’s look at four possible causes of your angst, and what you can do about them. Sales not covering […]
7 Steps To Improve the Profitability of Your Frontline Staff
Why It Starts With You Some owners or management get majestically miffed when I suggest that at least 70% of their business problems are caused by them. Especially when they’ve just spent 5 minutes talking about their hopeless staff. Well, who hired them? Step 1 – Hire the Best People So, select […]
How Robots Can Help Save Bali’s Rice Industry
Living up in Ubud I enjoy immensely the changing cycle of rice planting. The vibrant greens, the harvesting golds, the ducks on parade, the fields of glistening level mud, and the delicate seedlings planted out in rows again. Such a romantic vision and one that typifies the Bali brand. It is one of the key […]
What Is Labor Productivity? 4 Ways to Boost Your Labour Productivity
Labor productivity measures the number of goods and services produced by one hour of labor. Let’s say your business has a gross profit of $300,000 per year, and you have 9 staff working for you. So that is 10 people working 40 hour weeks (full time, not part-time), which is 40 x 50 […]
Secrets of the Marketing Multiplier
From Big Data you can now broadly predict that if you fling a given amount of money at one particular marketing strategy and channel you will get a measurable response in sales. As a rule of thumb for a medium-sized company to gain a new customer, it can cost you $149 for inbound marketing and […]
Why quick and dirty inventory management is better than no system at all- 5 STEPS TO TAME YOUR INVENTORY BEAST
Inventory is required simply because you need to have an item on hand for a customer to examine and be able to purchase immediately. Otherwise, you can have a catalog and make to order. It is very common for a business without good inventory management to have an average immediate availability rate of only […]
How To Get Things Done and Save at Least 7 Minutes a Day
I remember once reading the story of an enthusiastic salesman in his new farm machinery territory. He approached an old farmer and was extolling to that lucky gentleman the benefits and features of knowing how this wonderful new invention would help him around the property. The farmer cut him off and said, “Listen, sonny, I […]
7 Steps to Get Yourself Noticed and Swept Off Your Feet
Every minute of every day, 347 people like you and me are posting to a blog – that’s 500,000 blog articles a day, or 182 million per year. So if you were wondering why your beautifully crafted story was getting zilch readers, then now you know the competition you’re up against. It’s a bit like […]