Are you getting a great bang for your buck? This Little Piggy Went to Market

 “Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. “ Wikipedia   I like to summarise marketing into these key roles:   Market analysis – size and quality Awareness Image – Promise Optimising distribution channels Reinforcement   Market Analysis   What market […]

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How to Help your Customers Solve their Job Problems- The Perfect Business Product Catalog

Is your business catalog product-oriented or service-oriented? Are you just selling products or are you helping people know how you can help them get their jobs done with perfect outcomes?   Being Job-Focused Will Increase Sales and Profits   I think I mentioned many issues ago about the plant nursery that said it didn’t sell […]

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