Are you getting a great bang for your buck? This Little Piggy Went to Market

 “Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. “ Wikipedia   I like to summarise marketing into these key roles:   Market analysis – size and quality Awareness Image – Promise Optimising distribution channels Reinforcement   Market Analysis   What market […]

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How to Help your Customers Solve their Job Problems- The Perfect Business Product Catalog

Is your business catalog product-oriented or service-oriented? Are you just selling products or are you helping people know how you can help them get their jobs done with perfect outcomes?   Being Job-Focused Will Increase Sales and Profits   I think I mentioned many issues ago about the plant nursery that said it didn’t sell […]

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Are You a Leader or a Follower? How to Grow Your Business Wealth on the Cheap

How can you grow your business wealth? The options come down to:   increasing the profit per customer, increasing the number of customers you sell to, and reducing your operating overheads   All the options you have for growing the wealth of your business fall into one of these three categories.   Increasing the Profit […]

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How to Invest for High Dividends- Does Your Business Have a Finishing School?

Been to a sports game lately? I mean physically rather than watching on TV? I did recently on a visit to Melbourne and the whole experience reminded me of being in retail.   The infrastructure was terrific – the seats were comfortable, the playing surface excellent, the ambient temperature fine, the lighting and sound system […]

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How to Choose the Right Business Tools- The Internet of Everything – Part 3

Helping your Customer get the Job Done   The key capability your technology tools must provide always relates to your customer (Heidi)’s experience with you in co-creating value, in how you help her get her job done.   In the new business paradigm, this now includes omnichannel capability – you need to be able to […]

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