Are you getting a great bang for your buck? This Little Piggy Went to Market – Part 2

Last time we discussed market analysis, creating awareness, and the image of your business. Let’s carry on with the final two points of my marketing summary and also take a quick look at your marketing investment.   How to measure the success of your marketing efforts.   Optimising Distribution Channels   What ways can we […]

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How to Help your Customers Solve their Job Problems- The Perfect Business Product Catalog – Part 2

Last time I showed you how to be job-focused and how to categorise the needs that customers want fulfilled. Today I will use jewellery as an example of how to put those concepts into practice.   Non-Functional Catalogs Could be Fun   Functional catalogs are relatively straight forward. But for emotional and social jobs, can […]

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How to Help your Customers Solve their Job Problems- The Perfect Business Product Catalog – Part 1

Is your business catalog product-oriented or service-oriented?   Are you just selling products or are you showing people how you can help them get their jobs done with perfect outcomes?   Being Job-Focused Will Increase Sales and Profits   As I mentioned many issues ago, there was once a plant nursery that said it didn’t […]

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Business Owners Take Risks- Grow Your Business with Innovation – Part 1

All entrepreneurs are gamblers, because business owners take risks. But clever business owners do whatever they can to increase their odds at success. So how would you like to improve your odds of business success from less than 30% to better than 80%?All entrepreneurs are gamblers, because business owners take risks. But clever business owners […]

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