In my last article about The Customer Journey – Evaluation, I discussed the six key elements of customer satisfaction. You need to excel in, the areas that help Heidi know you offer excellent value, the factors that cause her to choose you. These were: Getting the Job Done, Process, Emotional Gain, Price, Inconvenience, and Uncertainty. […]
Customer Journey
Your Brand Identity- Evaluation: Step 2 of the Customer Journey
So Heidi has realized the need for a problem to be solved and is now aware of your product/service as a potential solution. How do you convince her to do business with you instead of your competitors? Before you can convince anyone to do business with you, you have to have taken the […]
Five Stages of Customer Journey- The Customer Experience Era
Many issues ago in the Bali Advertiser, I wrote about the tsunami of change sweeping through all sorts of businesses as the full implications of the digital age came among us. The article was called Digital Disruption and you can read it again in the Bali Advertiser Articles archives. The Customer Experience Era […]